Once in a while, a client will come to you with something weird—like Schick did when they invented a new “bikini-line trimmer” for the ladies. So we wrote a song about it.
Fun story: we sang this a cappella to a room full of conservative, old white dudes. They all had heart attacks. But here’s why global projects can be opportunities—because you never know when their British counterparts are on speakerphone. And sometimes these things pay off.
So, the idea behind this campaign is that Corona Light is a refreshing change of beer. Meaning that, on the off-chance you should find yourself at a bro party, you’re probably going to end up drinking the same old crap and having the same crappy night—A.K.A. the dreaded beer rut.
Why not try something a little different, like Corona Light? BOOM. Suddenly, the night is your oyster. Okay, so the brief was a little weak. But hey, it’s a shitty beer. And there’s a certain freedom in that.
So we made a fun Facebook App where you can bust your friends out of their ruts. The experience uses about 150 different original scenes, re-edited and personalized for each of your buddies. We like it ‘cuz it’s weird and ridiculous and totally fun. Kinda like Corona Light.
Chevy - The Ride of Your Life
In honor of Chevrolet’s 100th birthday, we invited people to jump into their favorite Chevy for the ride of their lives—an interactive drive past all the places that have made up their own journey. This interactive experience combined Facebook information and Google imagery with real footage shot around the country.
Alzheimer's disease doesn't just affect old-timers; in fact, it can actually be detected 15-20 years before any noticeable symptoms. The goal of this spot was to create awareness about the disease and current advances in reasearch that will eventually lead to better treatments. We wanted to be able to talk about this emotional topic with a relatable metaphor— a memory game. And creating the game in paper stop motion was an engaging way to bring the message to life.
The following is a scaled down model of the Tidy Cats Cat Park—a traveling, cat-centric, public park for felines only. Sit down, relax, have a cup of coffee. Then watch your furry friend explore the most captivating cat carnival the world has ever known, brought to you by Tidy Cats.
This was our favorite piece of a more integrated campaign. But we also wrote some theme songs, because cats love theme songs. Obviously.
Dignity Health is a group of hospitals who believe human connection can make a difference in health care. We used found footage to show the world how human kindness can be a powerful force for good.
This work was part of an integrated campaign that launched Dignity Health’s new “Hello Humankindness” message. Awareness jumped from 12% to 21% in the first year, and helped Dignity Health champion change within the healthcare industry.
Nature's Way - Alive!
Alive! multivitamins are a more complete vitamin for women’s bodies. To demonstrate this, we turned a woman’s body into a fun machine run by industrious child-workers. See? The body works much better when it gets the vitamins it needs. Surprisingly not made in China.
Here’s a crazy statistic for you: 4 out of 10 high schoolers don’t graduate. So we picked 10 at-risk kids and gave them cameras to tell us why. The world followed their stories through BoostUp.org, where anyone could “give them a boost” through social media. Then we visualized the data to bring all that support to life. Each Tweet, post or share was represented by a graphic element on the kid’s page. As the project grew, so did the graphics—becoming more colorful and animated as they got closer to graduation. The more encouragement a kid received, the more alive and beautiful their page became.
The Potty Dance
Huggies had a potty problem. How do you get 2-year-olds to learn when it’s time to use the bathroom (and parents to recognize it’s time to switch their “big kid” from diapers to Pull-Ups?)
Yet the kids already had the answer. It’s called the Potty Dance—that universal wiggle kids do when they gotta go.
So we hired an unknown rapper, a bunch of excited toddlers and a really patient choreographer and turned this milestone of childhood into an exciting, new dance move. Huggies Pull-Ups market share climbed 8%. The song and video got national attention, was touted by celebs and featured on Vh1's Best Week Ever. And a lot of kids learned to pee in a bowl like the rest of us.
11 Second Film Fest
While working at Eleven, a producer and I had an idea to challenge the whole agency to create 11-second films, shot entirely on mobile devices. So the first ever 11-Second Film Festival was born. We received over 30 submissions, held a screening, and determined the winners via tallied smartphone votes. And we proved to the agency that hilarious and moving stories can be created on mobile, great ideas don't have to come from the creative department, and that compelling content doesn't have to be :30, or even :15.
I created two pieces: one pulling back the curtain on why the agency is forever running out of coffee cups, and the second was a series about an incredible Chinese bartender named Chuck.
Huggies - Movie Trailers
Potty training is an adventure for kids and parents alike—an epic story of toddler-hood worthy of its own movie trailer.
Kleenex - Touch
We touch a lot of things during the day, often without a second thought. But Kleenex is the kind of brand that believes it’s important to feel things as we go through this world, emotionally and texturally. Especially when they’re coming out with a new, softer tissue.