Farm LA

Farm LA is a non-profit organization in Los Angeles that takes abandoned or unused plots of land and turns them into small urban farms. As they were starting out, they needed a logo, business cards and postcards, a billboard, one-sheeters, custom illustrations, and collateral. The goal: create a simple, friendly, handmade and earthy visual style and typography that could help let LA residents know about this good-for-all project, and be easily leveraged for other needs as the organization grows.