In June of 2013, Kanye West released a new album a few weeks before the Cannes Lions Festival. After I heard the lyric, "Hurry up with my damn croissants!" something clicked. Kanye vs Cannes was born.
I singlehandedly created and launched a site over the next couple days where people could vote on whether a quote was from Kanye West, or overheard at Cannes Lions*. After reaching the right people via Twitter, Tumblr and Facebook, and never revealing who was behind the site, thousands of votes were placed in 27 US states and 22 countries.
"Mixing advertising with swag."
"I love this."
"So much fun."
"This is hilarious, who is more up their own arse? Cannes or Kanye?"
"Most brilliant Kanye Tumblr to date."
"#brillz #thrillz #jealous #yeezy #cannes"
WHO VOTED (tallied via IP address):
-TBWA Chiat Day
-Goodby Silverstein & Partners
-The Martin Agency
*The real joke was that all of the quotes were actually said by Kanye.