BRAND WHISPERER / CREATIVE DIRECTOR / ART DIRECTOR / DESIGN DIRECTOR / STRATEGIST // BRANDING, ADVERTISING, PACKAGING

Ad agency veteran turned craft beer designer and brand whisperer, most recently Executive Creative Director on beauty and snack brands, and before that ran the internal creative studio for PepsiCo’s juice brands — Tropicana, Naked, IZZE, Dole and Kevita + new brand innovations.

I've worked on all kinds of brands (from alcohol to shampoo, startups to global tech conglomerates) at all kinds of ad agencies (large/small/traditional/digital) and in-house, in every kind of media. I've led creative teams on multiple accounts and successfully won new business pitches. I believe that there's no point in having great ideas unless you actually go make them. Let's make something together.