Cetaphil — Fashion Santa
Influencer Branded Content

Sensitive skin shouldn’t stop anyone from having fun with holiday fashion. For Cetaphil’s holiday campaign we created a branded content miniseries inspired by Queer Eye and hosted by dapper holiday style icon Paul Mason, also known as Fashion Santa. We tapped influencers with skin sensitivities to certain fabrics to have a styling session with Fashion Santa. Because who knows dry skin better than Santa?

The series launched on YouTube, with content on TikTok, Instagram and the Cetaphil website driving fans to watch.