GUN HILL BREWING

[Branding, Creative Direction, Design]

Gun Hill Brewing in the Bronx tapped me to completely revamp their visual identity and packaging. I created a new design system that would more closely align with the brand’s urban roots, and updated all of their dozens of beer labels, brand identity and merch.

The style takes inspiration from the gritty streets of New York—the mood of street art, the textures of torn posters and graffiti—while also paying homage to 1960s French artists Jacques Villeglé and Raymond Hains and design legend David Carson.

All of the artwork is created from photographs I’ve taken of decaying wild postings all around NYC.