IZZE Sparkling Juice

[Head of Design]

IZZE sparkling juice had a cleanly designed, Instagram-friendly package, but few dollars had been put into marketing or advertising for several years. So the brand had major potential for an uplifting update. We stripped the brand down to its core, and set out to redefine the brand positioning in order to rebuild IZZE’s visual and verbal world. The result: new brand guidelines including a new visual language and tone of voice, more vibrant color palette, refreshed 3D renders and hundreds of images for a new modern lifestyle and product photo library.

All of this effort led to IZZE’s first ever video campaign, going from zero to 30k followers on TikTok, boosted sales and a refreshed lease on life for the brand.