WTA - STRONG IS BEAUTIFUL

[Agency Art Director]

The Women’s Tennis Association needed a way to highlight the grace and power of their brilliant athletes, and so was born Strong is Beautiful. The campaign focused on the personal stories, pressures and dreams of WTA stars to show that strength and beauty are not mutually exclusive, encouraging women everywhere to embrace their own power.

And, Serena Williams confesses that the only reason she brings seven tennis outfits to each Grand Slam is because she intends on wearing them all — one for each match she plans on winning.